Posted on 22nd Sep 2011 @ 6:39 PM

Promotional USB Flash Drives

There was a time when companies wanting to raise their profile at trade shows had a limited choice of promotional products with giveaways including items such as pens, pencils and sticky-note pads. These items, although useful, only offer a limited amount of advertising space for the company and, in order for businesses to effectively disseminate their marketing message, needed to be teamed with items of promotional literature that were often discarded at the first opportunity by the receiver.

However, the advent of the promotional USB flash drive means that now companies can offer a truly utilitarian marketing giveaway at the same time as ensuring that the necessary message remains accessible to their target market – revolutionising the world of promo items.

What is a USB Flash Drive?

A USB flash drive is a small memory stick that computer user can use to save and store files for backup or transfer between computers. USB flash drives are about the size of your thumb and are inserted into a computer’s USB point from where users can load files onto the drive – in much the same way as disks were once used for storage. These key fob sized storage devices remove the need for workers to carry hardcopy files with them when attending meetings, or for students to lug bulky files of research and revision resources around campus.  They can also allow people to ensure that important files are always saved in more than one place – reducing the possibility that information may be lost for good.

What can a USB Flash Drive be used For?

A flash drive can be used to store all sorts of computer files including:

• ·         Text Files: such as Word Documents
• ·         Spreadsheets
• ·         Images
• ·         Media including Video and Music files

And as such are a universally useful accessory that workers in all industries will be happy to receive as a gift from your company.

How Can I Use USB Drives for Promotions?       

Promotional USB drives are a great marketing tool in that they offer a multi-layer marketing opportunity. Portable USB flash drives can be made with casings of any colour and can be printed with a company logo or website details, increasing your visibility and stamping your brand into the consciousness of the user. Handing out these items at conferences, trade events and freshers fares can help you to carefully target potential clients, and USB drivers can be created as a combination pen or keychain design – making them even more indispensible to the receiver.

The USB flash drive can even be preloaded with your company information – so that marketing literature and other promotional materials such as video or demo footage can be accessed by the user at any point in the future – increasing the likelihood that materials will be referred to at some point, rather than being disposed of as they might in a hard copy – this also helps companies to reduce printing and production costs on separate promo materials such as leaflets and DVDs.